Tramando from Argentina: Discovering A Local Brand
Last December was my first time traveling to the South America. It was my first time visiting Argentina, and while I was in Buenos Aires, I couldn't help myself from checking out their local fashion scene. I learned that Argentina, for the most part, does not allow too many of the international design houses to be present in the country, but rather it supports the local talents. The international fashion names only exist at the luxury shopping centers and only in the big cities, but when it comes to the shopping areas like Soho and West Village in New York City, all the stores are the Argentinian fashion brands, which, by the way, is not a bad thing for the tourists because it's much more interesting for us to discover the local brands rather than shop the ones we have at home. This is how I've discovered the Argentinian fashion brand Tramando .